Search engine optimization is the work of making your website understandable and trustworthy to the machines that decide what shows up when someone searches. Those machines, Google's crawlers and AI assistants like ChatGPT, scan your pages and ask three questions: Can I read this? Does it match what the searcher wants? Do other credible sources confirm this business is real? "Optimizations" are anything you do to make those answers stronger. That includes the technical side, such as fast pages, clean code, and structured data that tells the machine what each element means, the content side, such as pages that answer specific questions your customers actually type, and the trust side, such as reviews, mentions on other websites, and consistent business information everywhere your name appears. None of these work alone. A perfectly written page on a slow, broken site doesn't rank. A fast site with thin content doesn't either.
SEO FAQ