On-page, off-page, technical, and local. On-page SEO is everything visible on your website: page titles, headings, content quality, keyword placement, image descriptions. It's how you prove to a search engine that a specific page answers a specific question. Off-page SEO is your reputation beyond your own site: backlinks from other websites, mentions in articles, reviews on third-party platforms. Technical SEO is the infrastructure: page speed, mobile-friendliness, structured data markup, clean URL structures, and the things visitors never notice but machines depend on. Local SEO covers everything related to geographic search: your Google Business Profile, local directory listings, location-specific content, and review management. Most businesses need all four working together. A common mistake is investing heavily in content, or on-page SEO, while ignoring the technical foundation or letting business information get inconsistent across directories. They compound, or they cancel each other out.
SEO FAQ