Consumer, cost, convenience, and communication. These are the modern reframing of the old "4 P's" (product, price, place, promotion), shifted from the company's perspective to the customer's. Consumer replaces product. Start with what the customer needs, not what you want to sell. Cost replaces price. What's the total cost to the customer, including time and effort? Convenience replaces place. How easy is it for them to find and buy from you? Communication replaces promotion. Are you having a conversation or broadcasting a pitch? For SEO, this framework is surprisingly useful. Every page on your site should answer a question a consumer is actually asking. It should be worth the time to read. It should load fast and work on mobile. And it should speak to the reader like a knowledgeable person, not a brochure. Most SEO problems trace back to failing one of these four.
SEO FAQ